Elise Dopson, Author at Databox

Articles by author Elise Dopson

Elise Dopson Elise Dopson is a freelance B2B writer for SaaS and marketing companies. With a focus on data-driven ideas that truly provide value, she helps brands to get noticed online--and drive targeted website visitors that transform into raving fans.

How to Create The Best Website Structure for SEO in 2023 (20+ Tips)

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Marketing Nov 14

25 Blog Title Examples That Get High Organic Search CTRs in 2023

Content Marketing Nov 3

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Content Marketing Oct 9

The 14 Best Online Communities for Promoting Your Content

Content Marketing Sep 22

KPIs vs. Metrics: What’s the Difference & How Do You Measure Both?

Basics Sep 4

22 KPIs Every Sales Reps Should Try to Improve in 2023

Sales Aug 28

17 Marketing Report Examples with Free Dashboards Templates

Marketing Aug 23

16 Proven Ways for Increasing Inbound Sales Calls

Sales Jan 25

How to Build a Comprehensive SEO Keyword Ranking Report

Marketing Jan 25

Best KPIs for Marketing Agencies

Agencies Jan 25

The 11 Highest-Recommended Sources for Google Analytics Training

Analytics Jan 25

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content Marketing Jun 25

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Marketing Jun 18

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Content Marketing Jun 17

Lead Scoring: 14 Ways For Identifying Your Highest Quality Leads

Sales Jun 16

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Analytics Jun 11

The Best Video Tools and Gear for Marketers

Marketing Jun 9

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Content Marketing Jun 8

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

Content Marketing Jun 3

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

Content Marketing May 31

24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

May 26

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Marketing May 25

10 Essential Social Media Metrics That Every Social Media Report Should Include

May 14

25 Examples of Google Analytics Segments That Enable Deeper Analysis

Analytics May 9

23 Ways to Improve Your Landing Page Conversion Rates

Marketing Apr 1

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

Analytics Mar 16

23 Must-Haves For Your Content Marketing Reporting Dashboards

Content Marketing Mar 9

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Marketing Sep 16

The 22 Email Marketing KPIs to Track the Performance of Your Campaign

Marketing Sep 9

49 Ways to Track Your Performance in SERPs Using Only Google Search Console

Analytics Aug 17

9 Ways to Optimize Your Ecommerce Store’s Conversion Rate by Traffic Source

Marketing Jul 23

Calculating Marketing ROI: 7 Popular Formulas + Reporting Tips

Marketing Jul 20

10 Sales Pipeline KPIs to Track for Accurately Forecasting Sales

Sales Jul 13

The 11 Best Pipedrive CRM Features According to Sales Pros

Marketing Jul 8

18 Plays for Tracking Your Content Marketing Using Google Analytics

Analytics Jul 7

How to Measure Blog Attribution Using Google Analytics

Analytics Jun 25

Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Jun 17

How to Create & Measure Your Content Marketing Funnel

Content Marketing Jun 16

80 of The Best, Easiest-to-Use, and Most Valuable Marketing Tools from 2020

Marketing May 16

The 14 Most Important Conversion Metrics to Track Using Google Analytics

Analytics May 12

How to Set SEO Goals for Your Team (That Actually Drive Action)

Marketing May 5

On-Page SEO Reporting: 27 Metrics For Discovering Meaningful Insights

Marketing Apr 27

100+ Managers Share Their Best Advice for Managing Remote Teams

Management Apr 20

Facebook Ad Placements: How Do They Compare & Which Perform Best?

Apr 7

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Mar 24

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Marketing Mar 17

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

Content Marketing Mar 3

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

Marketing Mar 2

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

Content Marketing Feb 25

11 Tips for Creating An Actionable SEO Marketing Dashboard

Marketing Feb 24

How to Set, Track, & Achieve Your Monthly Sales Goals

Sales Feb 20

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

Content Marketing Feb 17

How to Create SMART Marketing Goals That Your Team Will Actually Hit

Marketing Feb 6

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Marketing Jan 20

The 13 Product Marketing KPIs That Every Team Should Be Tracking

Marketing Jan 16

The 20 Most Important B2B KPIs According to More Than 50 Businesses

Basics Jan 15

What to Include in Your Daily Marketing Report: A 16-Point Checklist

Marketing Jan 7

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Marketing Dec 17

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Marketing Dec 9

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Content Marketing Dec 5

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Analytics Nov 19

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

Analytics Nov 6

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Marketing Oct 31

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Marketing Oct 28

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

Marketing Oct 1

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

Marketing Sep 25

The Best Structured Data Tools for SEOs and Content Marketers

Content Marketing Sep 17

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Marketing Sep 4

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

Sales Aug 27

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

Sales Aug 20

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Marketing Jul 17

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Sales Jul 10

Conversion Rate Optimization: How to Discover Your Next A/B Test

Marketing May 23

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Marketing May 14

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Content Marketing May 7

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Content Marketing Apr 30

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

Marketing Apr 25

The Best Facebook Ad Content for Driving Awareness & Sales

Mar 7

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

Marketing Feb 26

How to Run Effective A/B Tests According to 28 Marketing Experts

Marketing Feb 21

How to Build A Successful Content Marketing Strategy from Scratch in 2019

Content Marketing Jan 8