Unlock Actionable Insights With the Best Whatagraph Alternative

Don’t settle for a surface-level understanding of your business metrics. With Databox’s powerful features, uncover hidden patterns that provide valuable insights into your performance. Experience a world where data works for you with Databox—the best Whatagraph alternative for marketers.

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Over 22,000 Agencies and Businesses worldwide get their business performance analyzed with Databox.


Free forever

Trial on request

Starter / Professional

$59 /mo

$223 /mo, billed annually

Professional / Premium

$169 /mo

$335 /mo, billed annually


$399 /mo


Premium / Custom

$999 /mo

Custom, billed annually or quarterly

3 Reasons to Choose Databox as Your Whatagraph Alternative

Built-in Notification System

Don’t get left in the dark. With Databox, you can create Alerts for your most important metrics to stay in the loop effortlessly. Be instantly notified of significant trends or changes in your performance and take action when it matters most.

Metric Tools for Any Skill Level

Your business is unique, so you need a way to gain unique insights. With Databox’s Metric Tools, you can easily create new metrics that provide a better understanding of how your business is performing. Access additional data, add dimensions and filters, or build custom formulas with no coding experience necessary.

AI-Powered Features Designed to Help You Grow

Harness the power of AI with Databox AI-powered features. Leverage our advanced capabilities to predict future trends, set more realistic goals, and make data-driven decisions that propel your business forward.

Databox vs Whatagraph at a Glance

Find the perfect reporting solution for your marketing needs by comparing the top 6 features of Databox and Whatagraph.


140+ dashboard templates, a drag-and-drop interface, and a variety of sharing options

Creating dashboards in Databox is easy. You can choose to use any of our 140+ dashboard templates or build a custom dashboard from scratch. With a drag-and-drop interface, you can easily add, resize, and remove metrics to create personalized dashboards in minutes. Whether you want to share your dashboards internally with team members or externally with clients, Databox offers a variety of sharing options for you to pick from. Our sharing features include shareable links, stream to TV, automated sends, dashboard embeds, and more.

20+ dashboard templates, and limited sharing options

Building a dashboard is straightforward. Users get to pick from about 20 dashboard templates or start from scratch. In Whatagraph, dashboards and reports are defined by orientation. To build a dashboard, users need to first update the portrait layout (Reports) to landscape (Dashboards). When it comes to dashboard sharing, the options are very limited. Users can only share dashboards through shareable links, automated sends, and PDF downloads.


4,000+ pre-defined metrics and user-friendly metric tools

Databox offers over 4,000 pre-defined metrics that you can instantly leverage in your Reports and Dashboards. With Databox’s Metric Tools, you can go a step further and create new custom and calculated metrics to track the KPIs that matter most to your business. The best part is – no coding is required to get the insights you need.

Includes a selection of pre-made metrics and data blending

In Whatagraph, users have access to a range of pre-made metrics for each data source connection. Users have the option to create new calculated metrics using Data Blending. Whatagraph does not offer a tool similar to the Metric Builder in Databox. Users have limited customization options using the widget settings.


70+ native integrations, Google Sheets, SQL databases, Custom API integrations, and more

Easily connect your data to Databox using any of the 70+ one-click integrations. Go beyond what’s natively available by integrating almost any platform to Databox using a SQL database, Google Sheets, Zapier, and Custom API integrations. Or push data to Databox using the Rest API.

40 native integrations, Google Sheets, and Custom API connections

Users can connect to 40 popular marketing platforms or sync custom data using Google Sheets and the Custom API (paid add-on).


Presentation-style reports, Report Automation, Automated Insights

Databox’s presentation-style reports are built to be seen on any screen. With a variety of different slide types including text, ready-made dashboards, and data stories, you can create custom Reports in minutes. Using Report Automation, you’ll be able to set reminders and schedule your reports to automatically be exported at your set frequency. Plus, with Data Stories you can include insights that automatically update with every report delivery.

Document-style reports and reporting automation

In Whatagraph, Reports are defined by their portrait layout. This document-style format can make it hard to present and review data. Users can then share their Reports using the Report Automation feature. Whatagraph does not offer a feature like Data Stories. Users can include insights using a text widget. Insights would need to be manually updated before every report is delivered.

Goals and notifications

Goals, Alerts, Scorecards, Metrics Digest, Slack Notifications, and more

Proactively monitor your performance with Databox’s built-in notification system. Set targets and track progress with Goals, stay updated on top metrics with Scorecards, receive tailored notifications with Alerts, and gain detailed metric updates with the Metric Digest. The best part? Your notifications will be delivered where it matters most to you – Slack, email, push notification, and more.

No notifications available

In Whatagraph, users can add Goal widgets to their reports. Without a built-in notification system, users rely on manual efforts to keep track of goals and metric performance.

AI Features

Predict future performance with Metric Forecasts and more

Predict future performance and set more realistic goals and strategies with Forecasts. But wait, there’s more! Our commitment to innovation means we’re constantly introducing new AI-powered features like Generative AI, Anomaly Detection, Advanced Benchmarks, and Metric Correlations.

Only a crystal ball can help you

There are no AI features in Whatagraph.

Don’t Just Take Our Word For it

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  • Ease of use

    Group 9743

    Whatagraph: 8.8

  • Ease of setup

    Group 9743

    Whatagraph: 8.1

  • Ease of admin

    Group 9744

    Whatagraph: 8.6

  • Meets requirements

    Group 9745

    Whatagraph: 8.7

What Makes Databox so Great?

We’ll admit, we might be a little biased. So, why take our word for it? The opinion of our amazing customers is what truly matters. Take a look at what they have to say on why Databox is their go-to choice!

4.8 out of 5 stars

“We’re able to pull data from multiple sources into a single-page dashboard for our clients and our own business. Something we can’t always do in other software packages (such as Marketing and CRM), so we rely on DataBox to give us all the metrics we need in a single view.”

David Leahy, Marketing Consultant at Brucey

“I like the versatility of Databox very much. But what I like and appreciate the most is the Gold Standard help and support, I always received from helpful, understanding, and friendly support team members”

Erik Roedenbeck, Online Marketing Executive at Digital go

Make the Right Choice

Databox and Whatagraph are both great reporting platforms for marketers, but as your marketing strategies evolve, your reporting needs change over time.
Databox will be the perfect tool for you if…

  • You want to easily create reports and dashboards that impress clients and stakeholders.
  • You need to streamline and automate your reporting processes.
  • You want a reporting solution that seamlessly connects and visualizes data from all of your platforms in one centralized place.
  • You need a variety of sharing options to effectively distribute and communicate your performance with clients and teams.
  • You want to confidently predict future performance and forecast your success.

Give Databox a Try

Prove your value to clients, and save your team hours of work. Get set up in minutes.