New tools to improve performance
If you don’t use Pardot, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
With this Pardot dashboard template, you’ll be able to see how your most important lead metrics are trending over time. Monitoring the growth of your opportunities and prospects by campaign and dig deeper into your data––connect your Salesforce Pardot account to learn:
What else can you track and visualize with our deep integration with Salesforce Pardot?
When it comes to lead management and email campaigns, almost anything:
There are many, many different metrics and metric combinations you can track using Salesforce Pardot. With Databox, you can quickly visualize several Pardot metrics in various ways, alongside all the important metrics from other data sources you’re using.
Read more about Databox's Salesforce Pardot integration.
The Opportunities metric in Pardot measures the revenue potential of sales opportunities associated with a prospect or customer.
Opportunities Amount is the total potential revenue that can be generated from a qualified lead or prospect in Pardot.
Opportunities by Campaign is a Pardot metric that measures the number of closed deals and revenue generated by each marketing campaign.
The Prospects metric in Pardot counts the number of unique individuals who have shown interest in your brand by filling out a form, visiting a landing page or engaging with your marketing efforts.
The Prospects by Campaign metric shows the number of prospects generated by each marketing campaign, helping to measure the effectiveness of different marketing efforts.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step towards actually improving performance. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of marketers on how to improve your email performance, increase your click-through rate, generate more leads, and reduce the number of your unsubscribers.
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