Articles by author Jessica Greene

Jessica Greene writes about marketing, business, and technology for B2B SaaS companies. A former writing instructor and corporate marketer, she uses her subject-matter expertise and desire to educate others as motivation for developing actionable, in-depth, user-focused content.

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The 6 Most Effective Lead Nurturing Strategies that Work in 2023

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing Nov 3