HubSpot Marketing & Sales Basics Dashboard Template

Template created by Interius Interius
The HubSpot Marketing & Sales Basics Dashboard Template allows you to quickly measure marketing's impact on sales as well as the efficiency of your sales funnel.

Uses one-click integrations:

  • HubSpot Marketing HubSpot Marketing
  • HubSpot CRM HubSpot CRM

If you don’t use HubSpot Marketing or HubSpot CRM, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Hubspot Marketing & Sales Basics Dashboard Template:

By connecting your HubSpot account, you’ll be able to measure and report on:

    • How effective is marketing in generating leads and sales? Measure the effectiveness of your marketing efforts and its impact by tracking the total number of new contacts created and sessions generated on a daily basis. Look out for spikes and drops that correspond with your marketing activities to see what’s working and what isn’t.
    • How many qualified leads are we generating for sales? See how prospects move through each stage of the marketing funnel in a given month from their first interaction down to the point they become sales ready. Assess marketing’s influence on sales based on the number of prospects that eventually convert to customers.
    • Is our sales pipeline full? See how leads pass through each stage of the sales pipeline and how many are currently at each stage in a given month. Track the number of deals created, open, and closed and monitor your overall conversion rates to find areas of improvement.
    • Are we hitting our set revenue goals? Track your sales team progress towards your revenue goals in a given month. Are you exceeding your sales target(s)? Should your revenue goal be revisited? What actions or activities can your team members take to ensure they hit those goals?
    • How many deals are we closing on a monthly basis? Compare the number of deals closed by your sales team in a given month to your goals. Spot trends and make adjustments when they matter most.

Pull additional data using our deep integration with HubSpot Marketing and HubSpot CRM.

What else can you track and visualize with our deep integration with HubSpot Marketing and CRM? When it comes to traffic and conversions, almost anything:

  • Website traffic and conversions
  • Traffic and lead demographics
  • Landing page performance
  • The conversion rate(s) throughout your marketing and sales funnel(s)
  • Sales activity by sales rep
  • Open, lost, and closed deals, and much more


There are many, many different metrics and metric combinations you can track using HubSpot marketing and CRM. And in Databox, you can quickly visualize 100s of HubSpot metrics in a variety of different ways, alongside all the important metrics from other data sources you’re using.

Read more about Databox’s HubSpot CRM integration and Databox’s HubSpot Marketing integrations to learn more.

HubSpot Marketing HubSpot Marketing metrics included in this template
  • New SQLs

    New SQLs (Sales Qualified Leads) is a metric used to track the number of leads who have been identified as having a higher likelihood of becoming a customer and have been passed on to the sales team for follow-up in a given time period.

HubSpot CRM HubSpot CRM metrics included in this template
  • Open (Unclosed) Deals

    Open Deals is a metric that indicates the total number of deals that are in progress but have not been marked as won or lost in a given period of time in the Hubspot CRM system.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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