New tools to improve performance
If you don’t use Google AdMob, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
By connecting your Google Universal Analytics account, you’ll learn:
What else can you track and visualize with our deep integration with Google AdMob? When it comes to analyzing your campaigns, pretty much anything:
There are numerous metrics and metric combinations you can track using Google AdMob. And in Databox, you can quickly visualize dozens of Google AdMob metrics in various ways.
Read more about Databox’s Google AdMob integration.
Clicks measures the number of times users click on an ad displayed on an app. It is an important metric to evaluate the effectiveness of ad campaigns and can help optimize targeting and ad content.
Estimated Earnings is a metric in Google AdMob that shows the approximate amount of revenue a publisher can expect to earn from ads displayed in their app, based on ad performance, impressions, clicks, and other factors.
Estimated Earnings by Ad Type is a metric in GoogleAdMob that displays the estimated earnings generated by different ad types, such as banner ads, interstitial ads, and rewarded video ads.
Estimated Earnings by Country is a metric that shows how much money your app is earning in each country it is available in. It helps you identify which countries generate higher revenue and optimize your monetization strategy accordingly.
Impressions is a metric that counts the number of times an ad is viewed by a user on a website or app. It does not guarantee that the ad was clicked on by the user.
Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improving your ad campaigns’ performance. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other marketers on how to improve your bidding strategy, user engagement, ane engagement, earnings, and overall campaign performance:
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